Universal. Secret Life of Pets. PetSmart

Working with the talented team at The Equinox Group, I developed a pitch for Universal's The Secret Life of Pets that landed a deal with PetSmart. This multi-platform campaign featured contests and giveaways for UGC, custom-animated TV spots, and special-edition products. One of my storyboards led to this TV spot that had tails wagging nationwide, effectively promoting Universal's new franchise and the PetSmart brand. As reported by Ad Age, PetSmart ran with nearly every idea we unleashed (sorry, bad pun), resulting in a successful partnership for Universal's promotions team.