Disney Consumer Products hired me to come up with a snazzy name to help launch their new signature line of clothing and accessories featuring an icon who has inspired female fashion trends for moms and daughters alike: Minnie Mouse. And Minnie doesn't simply wear polka dots on a whim—she rocks 'em with style as only she can do.
Following a brainstorm with our team, I wrote a white paper that inspired an installation art show in Los Angeles highlighting Minnie's influence on everyone from Madonna to Kate Moss to legendary London '60s model Twiggy. Groovy.
This high-profile launch event at LA's Refinery was a star-studded affair, covered by entertainment media and fashion blogs alike, making Minnie just as relevant as ever with the broad demographic of enthusiastic Disney fans.
We also delivered a social media campaign that would begin on National Polka Dots Day in support of the launch. Disney's team executed this concept to perfection, as fans old and new engaged with the brand and posted pics highlighting their own polka-dotted style in honor of Mickey's better half, with the hashtag #MinnieRockstheDots soon trending throughout the day.
A lifelong fan of Walt Disney the man, I get a real kick seeing "Minnie Rocks the Dots" appearing on DCP's premium line of products featuring Ms. Mouse in my travels. And my 7-year-old niece thinks I'm the coolest guy in the world because I'm down with Minnie.
