Disney*Pixar. Inside Out. Post Cereals

As a kid, I loved cereal promotions, much to the chagrin of my mother. I once ate five boxes of Booberry in as many weeks—despite hating the cereal—all to collect an exclusive series of Star Wars trading cards. So when Disney's Global Promotions team asked me to create a promo for Inside Out and Post Honey Bunches of Oats (HOB), I felt a sense of Joy and Fear, as I had to create something special that lived up to the sugary-sweet memories of childhood.

Inspired by Charlie and the Chocolate Factory, I came up with a sweepstakes promotion where the winning family would learn everything about the movie—inside and out—as part of a grand-prize tour of Pixar Studios if they found the winning game piece (a golden ticket if you will) buried in the box.

I hope my positive tagline, "Find Joy Inside," helped ease the sting if you weren't a winner. After all, there's joy to be found inside every box of HOB, right?

This promotion proved to be joyous for Disney, as Post ordered a custom-animated TV spot to support the promotion. Dream come true for a guy who was mesmerized as a kid by gimmicky cereal commercials on Saturday mornings.

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