DOLE. Shakers. Shake Believe.

After introducing the product with the catchy bottle copy ad, we addressed consumers' number-one concern: Is it possible to make a smoothie at home in 1 minute that tastes as wonderful as a fruity concoction made with a shop's super-powered blender? The "Shake Believe" campaign met that question head-on with this print ad assuring consumers, "Just one sip, and you'll believe." While tiny graphics showed how simple the process is, stressing that no blender is required. Believe that.