
I
I developed the creative connections, taglines, giveaways, TV spot concepts, and the ideas behind the special-edition cars for the Disney Global Promotion team's successful pitch to Nissan for a Star Wars: Rogue One promotion. (Although I was disappointed the black limited-edition Rogue didn't include voice commands from Darth Vader, as I suggested.) This pitch resulted in a huge deal for Disney that included two TV commercials, in-store promotions, and mainstream publicity that rivaled the power of the Force.