My rough storyboard concept illustrated how a TV spot would work with the property and the brand, spotlighting GoPro's camera designed for pets, which captures fun romps from a dog's POV.
After viewing an early scene in which Max is held prisoner at the city pound, I suggested the idea of a Secret Life of Pets-branded adoption event to draw greater attention to PetSmart's worthwhile endeavor. A perfect example of researching what a company is already doing and tailoring it to include characters from the movie.
Our pitch inspired in-store posters connecting the movie's characters to different departments in the store, such as Leonard and Gidget being pampered in the Salon Grooming area,
Who doesn't love being greeted by furry friends as you enter the door?
PetSmart's exclusive line of merchandise proved to be very pawpular.
