Disney*Pixar. Inside Out. Clorox

The Global Promotions Team at Disney had a big mess on their hands: the studio had never cleaned up on a lucrative partnership with Clorox. Despite Disney*Pixar's rep for reaching the hearts of kids and adults alike, the story of Inside Out—at least on paper—didn't initially resonate with Clorox execs: a young girl—with voices debating in her head—struggles with depression while adjusting to life at a new school. However, after researching Clorox and their current ad strategy focusing on the realities of messy family life as opposed to shiny, pristine kitchens and bathrooms, I discovered creative connections that led to an emotionally charged campaign pitch: "Turn Life's Messes Into Memories." The result? Joy for Disney's Global Promotions team, which teamed with Clorox to produce a website takeover, shelf-talkers and custom-animated TV spots based on my storyboard concepts, featuring Riley and the emotions that guide her life.